iCareHealth Blog

Posts tagged 'workforce'

Social media: The free marketing tool all aged care providers should be using

| 20 Mar 2015

With over 1.80 billion people currently active on social media around the world, savvy aged care providers can leverage this growing audience to connect with prospective customers and engage with staff, care recipients and their families. To explain how social media can be used as an effective marketing tool, iCareHealth has put together a guide to assist aged care providers to determine which platforms best suit their organisation and why.

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Why training and development must be a priority for our aged care workforce

| 12 Dec 2013

The number of people aged between 65 and 84 years is expected to more than double by the year 2050 and eventually, over 3.5 million older Australians will come to rely on aged care services. A larger, well-trained and well-qualified aged care workforce will be needed to cope with the demands of the ageing population so now, more than ever, aged care organisations are encouraged to make their employees’ skills and career development a priority.

In this post, we explore how a greater focus on staff training and development is essential for improving recruitment and retention, as well as ensuring that people receive the best care and support.

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